This is 2017, almost everyone has an iPhone and a camera in their pocket, it is going to be hard to get people patronize your work as a photographer. It would be very hard to prove to people that your photography is worth paying for.
For you to prove that your job is worthwhile, you have to be able to serve your customers professionally and personally with network prowess, high-quality work, and creative marketing strategies.
In earnest, it is not easy to get your business in front of your customers. But I will give you three ways to get your photography business in front of your customers.
- Use social media. Social media is a big marketing tool that you can take big advantage of. Once you know your target audience, you should be able to create powerful content that would engage your audience. You should be able to identify the likes and dislikes of your target audience, what group they are into, etc. for instance, if you are very good at taking professional headshots, you can check out twitter feeds or Facebook page for student internship forums or local entrepreneurial hubs , where users would have a higher tendency of wanting a new headshot.
- Let people try your service. Another way to get your business out there is to let people try your service. Everyone loves a free sample. You can host a giveaway or contest for a free photo session. If you are hosting a contest or giveaway, you can connect with a lifestyle blogger, restaurant owner, or probably an entrepreneur hub to offer the opportunity as a networking event door prize, or you can probably choose the winner from users of your unique hashtag.
- Start blogging. If you haven’t gotten a website yet, you should get a website. Getting a website shows your customers that you are very serious about your photography job. After you have gotten a website, you should try blogging. Blogging gives you the chance to get more traffic and more customers. If you are too occupied to blog consistently, then don’t even try blogging. Because when you don’t blog often and consistently, you might look lazy and unserious to your customers, and that is the last thing you want your customer to think of you
— DailyLogo_US (@DailyLogo_us) 20 de agosto de 2017